In a significant move applauded by consumer advocacy groups, the Federal Communications Commission (FCC) has voted decisively to reinforce regulations on telemarketing calls. Advocates from the National Consumer Law Center, Public Knowledge, and the Electronic Privacy Information Center (EPIC) commend the FCC for taking a stand against the misuse of consumer consent by lead generators.
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The new rule clarifies the existing law, emphasizing that every prerecorded call and autodialed text containing telemarketing is illegal unless the recipient has provided prior express written agreement explicitly authorizing calls from that seller. Chris Frascella, an attorney with the Electronic Privacy Information Center, emphasized, “Once in force, this clarification should eliminate the great majority of unwanted, and unconsented to, telemarketing calls and texts.”
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