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With “Piers Morgan Tonight,” CNN and Mr. Morgan are wagering that some significant segment of the population still has an appetite for long-form interviews of starlets and statesmen. The low ratings of “Larry King Live” would suggest otherwise. But then, for all his deference to his predecessor, Mr. Morgan is in many ways the anti-King — obnoxious, obsessively prepared and eager to tape his interviews in advance as often as he can.
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Mr. Morgan is an unstoppable self-promoter, the likes of which CNN has not seen before. On his office bulletin board hangs a headline from The New York Post: “Piers makes enemy of Madonna.” Before dozens of television critics this month, he said CNN needs to make noise in a cable news “jungle,” and added of his own show, “I want you guys to be writing about the show regularly, good, bad and ugly.”
“It seems calculated, and it is,” Jonathan Wald, his executive producer, said in an interview.
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Mr. Morgan hosts a widely viewed interview show in Britain, “Life Stories,” about 12 times a year. His first big break came when he was hired by Rupert Murdoch to run The News of the World, the British tabloid, in 1994. ...