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"The Costco Gold & subsequent media boom has already punched above its raw (fundamental) weight in influencing opinion; it alone is putting Gold as an asset class back on the map for new (that's the key word here) retail investors," she said. "Game-changing market moments come'n go. Some are just well-timed, coincidentally, or not. GLD was developed a couple of years after 9/11 and at the start of zero interest rates, easily creating a bigger path for investors to access the metal. Costco has done more for sentiment and opening new channels when trust has completely broken down post-COVID."
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Shiels also noted that a new consumer demographic is also driving gold demand as Millennials, worried about their future, are attracted to traditional safe-haven assets.
"'The peoples' confidence in the U.S.' ability to destroy itself over time is at an all-time high, and they are seeking a more traditional escape (in assets like Gold) via traditional outlets (in outlets like Costco)," she said.
Shiels also noted that Costco's robust gold sales have defied a few interesting trends in the physical marketplace. Retailers are buying gold as prices trade near record highs. Historically, higher gold prices have weighed on physical demand.
However, this historical trend is seen in more traditional bullion vehicles.
"While consumers are snapping up bars at Costco, subdued coin premiums and Mint sales estimates (US Mint Gold coin sales down were 25% in Q1'24; Perth Mint Gold sales hit its lowest in 5 years in March 2024) indicate aggregate retail demand in the US & Western Europe is subdued," Sheils said.
Although this new Costco phenomenon is attracting mainstream media attention, Shiels said that she sees it as a part of a much larger physical landscape. She noted that Western consumers are only following the trend set by Asian consumers.
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Costco is buying up ASEs now.
Coin dealer talks about his Costco experience.
I returned to Costco for Silver Bars and THIS happened!
May 6, 2024
16:05
Channel: https://www.youtube.com/@Spegtacular/videos
Or, he recognizes the relative safety of the Houston area, and potential store-security problems.I was at my local Costco the other day and asked a manager if they were going to carry gold or silver in the store. He said no - it was just for online and they wouldn't be carrying it in any store in the greater Houston area. That surprised me given the reports I see online of people finding it in stores at other locations. I'm guessing the purchasing manager for the Houston area might be a bit ignorant of precious metal demand and Houston area wealth.
a couple of days ago i was doing some fileing .....looked at my PMs bought reciepts ...happened upon some from 2005 ...was buying 1/10 lunars at 40-50$ each .....just something that caught my eye in the stack of papers....kinda forget those days.......im still trying to add a little bit of PT/Ag just hard to find deals these daysI was buying random 1 oz. platinum coins between $940-$989. If I wanted a USA eagle it was $1050-$1089. I also bought 1/10 random coins for $115-$129. I don't like bars in gold or platinum, only silver.
I stopped buying.platinum when I reached a limit recently.
Haven't checked the price, but he has them available.You can buy .9999 fine Maples under spot all day long? I wish my LCS would do that!
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