
What’s next for 23andMe? Most people know the biotech company as a genetic testing service. Stories of people sending their cheek swabs off in the mail only to discover that a parent who raised them wasn’t their biological one have become a kind of millennial horror genre. Of course, most 23andMe experiences aren’t that dramatic: the company says more than 14 million people have used the service in hopes of learning more about their ancestry.
But this month, 23andMe revealed it is facing major financial troubles, and more information came to light about a devastating security breach at the company last year. Now, customers might be wondering: can they trust 23andMe with their DNA?
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At-home DNA tests are so ubiquitous that you can order one for a dog. 23andMe was the first company to offer the (human) service, back in 2007, and now an estimated one in five Americans have tried at-home genetic testing. Some customers were handing over personal data that Wojcicki and company used for purposes other than inspiring family reunions.
From 2018 to 2023, 23andMe partnered with the pharmaceutical giant GlaxoSmithKline, using customers’ genetic information to help develop drug targets. (A drug target is a molecule that plays a role in a disease; researchers use them to develop therapies for certain diseases.) This year, the partnership became non-exclusive, which means 23andMe can strike deals with more pharmaceutical companies to milk more money out of its DNA trove.
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“There are no serious safeguards, no regulation around the collection and sale of really sensitive personal data,” said Suzanne Bernstein, a law fellow at the Electronic Privacy Information Center. “For 23andMe, the nefarious [data] breach constitutes a security issue, but so does the company sharing your information with a party that you didn’t know about. Customers may technically consent to their data being shared by accepting the terms and conditions, but those are really long and a lot of people don’t read them.”
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‘There are no serious safeguards’: can 23andMe be trusted with our DNA?
The at-home genetic testing company is dealing with financial woes and a data breach. What does that mean for customers?