The Rise and Fall of an Internet Princess
A memecoin is a cryptocurrency that, like most cryptocurrencies, has no inherent value. It is created to represent an internet meme, and its value is tied very loosely to that meme’s popularity; you could think of it as like owning stock in, say, a knock-knock joke. The
most famous memecoin is Dogecoin, which was boosted by Elon Musk and refers to an internet-famous dog.
More recently, people have fixated on a coin called Hawk, as in “Hawk Tuah,” the meme of the year. The coin was created by a team of crypto people and by Haliey Welch, the cute, blond 22-year-old woman who brought us that phrase over the summer. You may know this part of the story: In June, a man-on-the-street interviewer approached Welch, out on the town in Nashville, and asked her, “What’s one move in bed that makes a man go crazy every time?” She replied with perfect comedic timing, in a thick Tennessee accent: “You gotta give ’em that
hawk tuah and spit on that thang.” This was very funny and went viral on TikTok and elsewhere. (Bryce Harper, the married and Mormon first baseman for the Philadelphia Phillies,
imitated it on national television.) In the months that followed, Welch built an online brand as a relatable country girl turned “queen of memes,” selling
trucker hats,
meeting Shaq, launching
an app named after her boyfriend, appearing in
a bit on Jimmy Kimmel Live, and so on.
Now she’s in hot water because Hawk’s value went almost immediately to pennies—but not before
some insiders were able to turn a quick profit. In an effort to quell the outrage, Welch and the people she had worked with on the coin hosted a live broadcast on X in early December. Welch made a short, chipper statement at the beginning, and then an assortment of men talked for nearly an hour. The first, a crypto-world figure who went by Doc Hollywood on X but has since wiped his account, ranted at listeners, challenging them to consider whether they truly understood the importance of Hawk. “Hawk Tuah is a cultural meme that everyone knows here in America,” he said. “So, if you want to be part of this meme community—dope.” Welch piped up near the end of the stream simply to tell everyone that she was going to bed. “Anyhoo,” she said, “I’ll see you guys tomorrow.”
Read on:
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